Archive for August, 2014

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The media has recently picked up on the fact that the government is close to final approval of a new policy that will restrict the terms under which celebrity endorsement can be used. This comes after years of film stars, ...

The contradictions across Chinese culture can be frustrating, annoying and incomprehensible at times, but they can also be beneficial if you know how to cope with them. We all want to be seen in a positive light by consumers in ...

For those who understand the way the attention of the Chinese people yoyo’s from one topic or subject to another, they generally don’t fear gaining negative PR because they know that its status in the minds, on the lips and ...

You will have read in previous articles in Luxury Insights China that the country is one of complete contradiction; not only in the luxury sector do we see this, but in all sectors and all walks of life. Double standards ...

Like all luxury brands, International furniture brands need to constantly build awareness and differentiate themselves from their direct and indirect competitors in China. If an affluent Chinese consumer buys some normal domestic furniture, no matter how nice it is, or ...

Description 25-45 years old Annual personal spending money above 200k RMB They have high household income over 500k RMB They have a great deal of leisure time They have had or are about to have children They influence all the major household purchases Their lifestyle They have their ...

Description 41-50 years old 500k+ RMB annual salary Respectable, tasteful, stable, reserved and understated Have a successful business and social status Self-fulfillment, and pay attention to the economy and politics Pay attention to detail and quality, have an artistic style and taste Care about their health and ...

Description 41-50 years old 500k+ RMB annual salary Respectable, tasteful, stable, reserved and understated Have a successful business and social status Self-fulfillment, and pay attention to the economy and politics Pay attention to detail and quality, have an artistic style and taste Care about their health and ...

Description 31-40 years old Annual salary over 300k RMB, the core of the middle class Confident and self-satisfied, sense of belonging to the upper middle class They already have assets and a successful career but have higher goals to achieve They focus ...

Description 25-30 years old Annual income over 200k RMB A person of character, independent and open-minded, risk taker, willing to take a challenge and learn new things They have no property or car, but have independent income and lifestyle and are in the process ...

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