Archive for June, 2014

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The announcement in April by many of the top-flight luxury brands that they were increasing their list prices may have been the result of general economic pressures they have suffered in the past 12 months, or perhaps in the case ...

Having watched Chinese luxury consumers for many years, we saw them some years ago lining up outside the store desperate to buy. They rushed through the doors, up to the counter pointing at a product for the sales assistant to ...

The luxury consumer is now in the store, the environment is one they feel comfortable with, there are hooks that attract them to stay focused, the next task is for the retail staff to engage with them. Chinese luxury consumers ...

The second consideration for a localised retail environment is the use of recognisable hooks; things that are of common interest to every Chinese person. We have seen how many brands over the past few years have used celebrities as ambassadors ...

If you have ever watch Chinese consumers, you will see that often they are reluctant to enter a store because they don’t see from the outside anything that looks familiar or attracts their attention. They look up and down at ...

Anyone who has had any interaction with Chinese consumers, whether in China or elsewhere in the world will no doubt agree that their manner and characteristics are not like those of other nationalities. And for those who meet them without ...

While the Chinese luxury industry continues to expand year on year, independent luxury online shopping websites are falling by the wayside, demonstrating that the challenges of the luxury e-commerce sector are not specifically a problem of the market capacity, but ...

In March and April, there has been a tremendous amount of news in the media that affordable luxury is now so popular online that consumers are rushing to buy it. However, at the end of May, the e commerce site ...

When the industry was optimistic about luxury e-commerce in China in 2011, a number of investment organisations held the opinion that ‘luxury items are not very suitable for selling online’. Three years have passed, and most of the flourishing online ...

Jun
2014

Foshan achieved the third highest GDP in Guangdong province in 2013, and the 18th overall for China which ought to give it great potential in terms of the luxury consumption market. In addition to white-collar workers, there are also a ...

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