Archive for March, 2014

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The general business model of TV shopping channels is to sell limited volumes of a product that may or may not be available in a shopping mall, in low limited volumes at very competitive prices. Stock isn’t held and the ...

The final and essential point that must be considered when currently brand storytelling in China is to start telling stories from the perspective of the consumer’s present lifestyle, not one of 12 months or some years ago, and not from ...

Heritage also has an important part to play in modern Chinese culture and society. Using the same coma analogy, it is possible to understand how the period of the Cultural Revolution resulted in the detail of the historical culture and ...

Imagine that for some reason you went into a coma and woke ten or twenty years later. Your recollections of what life was actually like before this point may have been diluted or even erased from your mind during the ...

Using social media sources such as Weibo and BBS to confirm or even provide recommendations of product purchases is extremely popular amongst those who plan to travel. These recommendations may include both the best products and retail spaces from where ...

The overseas consumption of Chinese citizen is always described as 'purchases with Chinese characteristics'. Tourism product purchases such as local food snacks, ointment and cosmetics are considered very good presents to take back to families and friends. Ms. Gan who ...

According to estimates by Euromonitor, the market of skin care products for men expanded by 34% in 2011, more recent surveys are not available. However, the share of the cosmetic products for men within the overall cosmetics market is still ...

On January 1st 2013, import and export tariffs in general were adjusted by the government including those of cosmetics which decreased from 6.5% to 5%, however international brands then proceeded to increase their retail prices. In the first half of ...

Unlike Shanghai and Beijing, almost all the luxury consumers in Taiyuan are local. Although the market has grown significantly in the past 3 or 4 years, due to a lack of brands and products, and poor shopping environments, the majority ...

Located in central China, the overall development of Taiyuan is far behind that of eastern coastal cities, but luxury brands did not ignore the potential consumption power available. Shanxi is rich in mineral resources, and coal mine owners who live ...

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