关于 FDKG

作为中国奢侈品行业的专家,FDKG投注了10年的精力在构建和完善奢侈品领域的实用知识、合作关系、和经验,希望能为更多的品牌提供服务与支持。我们的团队独立而灵活,由浸淫行业多年的中国和国际专家。针对性服务在现今市场的重要性已经上升到了前所未有的高度,所以我们根据奢侈品品牌的需求提供定制与专项服务。

 

FDKG为面向中国奢侈品消费者的国内外品牌提供以下服务:

  • 评估市场机遇
  • 定位目标消费者活动
  • 落地适应中国的市场发展
  • 管理媒体关系
  • 培训奢侈品服务业
  • 出版Luxury Insights China 报告

 

我们在领域中独一无二。从消费者与品牌双方面着手,我们将二者与我们的服务紧密连接:从奢侈品店神秘顾客;消费者消费习惯、计划与目标调查;小众高端品牌活动;到当今中国消费者已成该方面专家且品牌也开始关注的奢侈品服务培训。

 

我们的团队由富有经验与受过专业教育的中国与国际人才组成,共同提供服务。单一客户可能只需要团队单一的技能,但是许多情况下,客户需要多学科的专业知识与技能来满足,包括商务咨询、研究团队、分析师和培训师。

 

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Testimonials

FDKG offers a unique market intelligence service, which is driven by a combination of robust understanding of the international luxury goods sector together with intimate local Chinese market insight. The multi-lingual team, based in Shanghai and London, has offered Thomas Lyte limitless support as we ourselves prepare our road map for an Asian launch. Added to this few organizations can match their detailed and hands-on appreciation of the burgeoning HNWI's segment. Thomas Lyte would not hesitate to recommend the FDKG to any luxury player who is serious about entering the Chinese sector.

Kevin Baker
CEO at Thomas Lyte


I had a very insightful luxury ethnographic safari with FDKG. They have great contacts in China, they love it, and apparently China loves them. That gives FDKG a unique opportunity to develop deep insights into what is going on there, and then share it with western companies such as Pernod Ricard. Even though we are well installed in Asia and China in particular, and have a lot of contacts and research studies ourselves, this type of intimate learning was invaluable for me.

Vadim Grogorian
Director of Creativity and Luxury at Pernod Ricard


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